Brand-Mark Based Logo Design

An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)

Prefer a Brand-Mark Based Logo Design when:

• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can't easily use the name.
• You can afford to teach the public what the symbol means.